Dental Advertising, What Demographics Should I Mail to?
In the case of Dental Marketing, there always seems to be a struggle over what demographics to choose for a mailing program. If you are looking for an answer like “you should focus on 25-50 year old women who have an annual income of $40,000, live in a house valued over $200,000, and like to golf and travel,” you won’t get it here. In the case of dental care, instead of demographics, you should first consider psychographics, in other words, what makes a patient decide to go to YOUR practice? For a dental practice, it has been proven that a vast majority of dental patients choose their practice mainly because of its convenient location. It’s a sad, but true, reality that comes from a lack of public education about what constitutes great dental care. Read More This Post...